Tuesday, September 22, 2026

Meta's AI-powered Muse agent delegates some user-initiated calls to human staff rather than handling them fully autonomously.

Meta's Muse AI agent can now make purchases across Shopify stores but will not support Amazon transactions.

Google added newly-launched CrUX ad metrics to its Page Experience documentation without confirming them as a ranking signal.

Google is automatically enabling native checkout for Merchant Center users whose e-commerce platforms support the Universal Commerce Protocol.

A Fiverr survey shows search freelancers reporting more client demand for GEO than traditional SEO, though most still view SEO as the longer-term bet.

The IAB released AAMP 3.0 with OpenProposal to standardize AI-driven media buying, plus a measurement services contract template.

SERoundtable reports spammers are using Google's public Gemini Notebook feature to generate and publish low-quality pages across search results.

Google is embedding links within AI Overviews that route users to AI Mode rather than external web pages, reducing traditional organic traffic potential.

The permanently closed status option has disappeared from Google Business Profiles, along with temporarily closed and some other closure-related options.

Google is now notifying business owners when its systems detect and remove a sudden spike in spam reviews from their Business Profile.

Google is testing a 'More From [Advertiser Name]' label above sitelinks in sponsored search results to clarify ad ownership.

Google is paying select publishers for content featured in AI Overviews through a new pilot program accessed via Search Console, though citations and links within AI answers don't trigger payment.