Wednesday, August 5, 2026

Brands without recognized Knowledge Graph entities risk being treated as generic text strings rather than established authorities in search.

OKF v0.2 now includes trust verification fields—claim origin, expiration, and attribution—though no major AI systems are reading it yet.

Google's updated crawl budget guidance now recommends using 304 status codes for unchanged pages to help Googlebot allocate resources more efficiently.

Moz announced the first five speakers for MozCon London on November 13, 2026, with sessions covering AI search agents, topical content optimization, and agentic e-commerce.

SparkToro's third major version launches today with a redesigned interface, AI-powered Workspace for actionable marketing tasks, and new API/MCP server options.