Wednesday, June 10, 2026

Google's May 2026 core update, which rolled out May 21, caused significant ranking volatility across multiple verticals and geographies, exceeding the impact of March's update.

68% of Google Searches Now End Without Any Click

SparkToro's latest data shows zero-click searches hit 68% in early 2026, driven primarily by Google's AI Overviews and other on-results features, not AI Mode—signaling that SEO now earns visibility for AI systems to quote rather than direct traffic.