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UK news publisher loses 98% of news search visibility after domain migration to .com

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TLDR

A UK publisher's move from .co.uk to .com resulted in a 98% collapse in news search visibility, with the new domain failing to recover the lost traffic.

Optimixed Overview

Optimixed's original report on this story.

A UK news publisher experienced a dramatic 98% loss in trending-query visibility following a migration from its .co.uk domain to .com, and the new domain has not reclaimed that search presence. The incident illustrates the SEO risks of abandoning a geo-targeted domain extension, as Search Engine Journal reports, highlighting the importance of proper redirect strategy and domain authority preservation during such migrations.

Topics:SEO News & Algorithm Updates
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