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Microsoft Advertising Expands AI Max Features Worldwide for Search Campaigns

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Product announcement

TLDR

Microsoft Advertising is making AI Max available globally, adding AI-driven features like expanded matching, text customization, and URL expansion to Search campaigns.

Search Engine Journal reports that Microsoft Advertising has rolled out AI Max globally, introducing expanded Search matching, text customization, URL expansion, and new advertiser controls to Search campaigns. The expansion brings AI-powered optimization tools to a wider audience of paid-search users managing Bing and partner network ads.
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