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Google Refines Site Reputation Policy to Combat Reputation Exploitation

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TLDR

Google is refining its site reputation policy, originally launched in 2024, to better combat third-party content published solely to exploit a trusted site's ranking power.

Optimixed Overview

Optimixed's original report on this story.

Google Search Central Blog confirmed an update to its site reputation policy, which targets the practice of publishing third-party content on established websites to artificially boost rankings through association with that site's authority. Originally introduced in 2024, the policy aims to prevent search quality degradation and protect user experience by limiting ranking benefits for low-quality third-party content hosted on high-authority domains.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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