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Google Search Rolls Out google.com/goto Tracking Redirect

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TLDR

Google appears to be rolling out a redirect URL parameter (google.com/goto) to discourage automated scraping of search results by third-party tools and AI systems.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google Search is deploying a google.com/goto passthrough URL within search results, expanding on tests that began in July 2026. The mechanism appears designed to prevent third-party tools and AI companies from scraping search result data, though Google has not officially commented on the feature or its purpose.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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