Google is testing text-based link ads in AI Mode, styled as regular responses but marked sponsored
TLDR
Google is testing a new text-link ad format in AI Mode that mimics regular response text and links but carries a "Sponsored" label.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Google is testing a text-based link format for ads within AI Mode. The sponsored ads are designed to blend with AI Mode's normal response format, using standard text links with anchor text, and are labeled as "Sponsored" above the AI-generated content.