Google Won't Enforce Site Reputation Abuse Policy in the EEA Until August 2026
TLDR
Google will suspend enforcement of its site reputation abuse manual actions in the European Economic Area starting August 30, 2026, per an EU Commission mandate.
Optimixed Overview
Optimixed's original report on this story.
Google announced it will halt manual actions against sites labeled for site reputation abuse throughout the European Economic Area, effective August 30, 2026, in response to a European Commission directive. The suspension means EEA searchers will lose access to Google's spam prevention protections for sites violating the policy during that period.