Google Search Console Platform Properties: Track Your Social Content Like Web Pages

Search Engine Land reports that Google shipped Platform properties on July 7, a new GSC feature that extends first-party search performance data to social and video accounts across Search, Discover, and News. The development enables SEOs and brands to track clicks, impressions, CTR, and actual search queries tied to TikTok, YouTube, Instagram, and other social platforms using the same interface they use for websites. Critically, data collection begins at verification with no historical backfill, making early adoption time-sensitive for capturing query insights that inform content strategy and creator partnerships.