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Google Launches Platform Properties in Search Console for Social Media & Video Tracking

72
Product announcement

TLDR

Google Search Console now lets creators track how their Instagram, TikTok, X, and YouTube content performs in Google Search and Discover.

Google has introduced platform properties, a new Search Console feature that allows site owners and content creators to monitor how their social and video posts appear in Google Search results and Discover. The tool shows which search queries drive traffic to Instagram, TikTok, X, and YouTube content, plus engagement metrics for those posts, per SEOFOMO News's report on the announcement.
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Topics:SEO News & Algorithm Updates
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