Google Search Console Now Includes Brand Query Filters for Easier Analysis
TLDR
Google Search Console has added brand filters to simplify filtering and analyzing branded search queries.
Optimixed Overview
Optimixed's original report on this story.
Practical Ecommerce reports that Google Search Console now includes brand filters to streamline the process of isolating and reviewing branded query data. While Search Console already offered tools for monitoring branded searches, the new filter makes the workflow faster and more intuitive for users analyzing their brand's search performance.