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Google Phasing Out Language Targeting for Search and Performance Max Campaigns

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TLDR

Google is eliminating language targeting options from Search and Performance Max campaigns starting September 2026.

SEOFOMO News reports that Google Ads is discontinuing language targeting for Search and Performance Max campaigns, with the change taking effect in September 2026. Advertisers will need to adjust their targeting strategies ahead of the deadline to maintain campaign effectiveness.
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Topics:SEO News & Algorithm Updates
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