Google Says SEO Pros Don't Need Special Tactics for Generative AI Responses in Search

Google's John Mueller confirmed on Bluesky that content creators need no specialized approach to optimize for generative AI responses in search—SEO practices remain sufficient. Mueller acknowledged uncertainty about the original question but his statement aligns with Google's repeated public messaging that AEO (AI Optimization), GEO (Generative Engine Optimization), and traditional SEO are fundamentally the same discipline. The stance contrasts with Microsoft Bing, which has suggested differentiated optimization strategies for AI-driven search experiences.