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Google Dramatically Expands Direct Booking for Local Services Ads

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TLDR

Google expanded Local Services Ads direct booking support from 20 to over 500 partners, automatically enabling booking links from existing Google Business Profiles and treating bookings as paid leads.

Google Ads Liaison Ginny Marvin announced a major expansion of direct booking capabilities for Local Services Ads, growing eligible Reserve with Google booking partners from around 20 to more than 500. Advertisers whose Google Business Profile already has an active partner booking link will now automatically have that capability enabled in their LSAs with no additional manual setup required, and bookings generated through the feature flow into LSA lead reporting as paid leads that advertisers can manage within their Local Services Ads profile.
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Topics:SEO News & Algorithm Updates
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