Google Adds More Granular Local Services Ads Categories as Platform Transitions to Google Ads

As Search Engine Land reports, Google has significantly broadened the categories available for Local Services Ads, allowing businesses like restaurants, automotive shops, and beauty services to select more specific classifications rather than broad industry groupings. The update enables restaurants to choose between cuisines like Italian or sushi, and automotive businesses to target specialized services such as transmission repair or oil changes, giving advertisers finer control over lead targeting. The expansion coincides with Google's gradual migration of LSA campaign management into Google Ads throughout 2026 and 2027, though the fundamental pay-per-lead model and keywordless structure of LSAs will remain unchanged.