Google Adds More Granular Local Services Ads Categories as Platform Transitions to Google Ads

Google expanded its Local Services Ads categories to offer greater specificity across restaurants, automotive services, and beauty businesses—allowing a pizza restaurant or transmission shop to be categorized separately from broader industry types. The move precedes Google's planned migration of LSA campaign management into Google Ads, with the first phase beginning August 2026 for select U.S. home and storefront service advertisers and expanding through 2027. Google confirmed that the fundamental LSA model—pay-per-lead, keywordless campaigns appearing in local search and Maps results—will remain intact through the transition.