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Google Expands Demand Gen with Direct Messaging, Travel Personalization, and AI Video Creation

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TLDR

Google is rolling out messaging capabilities, travel personalization, and broader AI video creation to its Demand Gen campaign type.

Optimixed Overview

Optimixed's original report on this story.

Google announced new features for Demand Gen, including the ability for users to message brands directly from YouTube ads, expanded travel advertising with local activities and real-time offers, and general availability of AI-powered Multimodal Video Creation in Asset Studio. The company reports these updates follow hundreds of improvements to the campaign type in the second half of 2025, which averaged a 30% increase in conversions or conversion value for advertisers.

Topics:AI & Machine Learning in SEO
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