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Google Expands Hide Sponsored Products Feature to Shopping Ads

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TLDR

Google is testing a hide/show toggle for sponsored products in Shopping results, extending a feature it launched for main search ads last October.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google has confirmed testing the ability for users to hide or show sponsored results directly within Google Shopping. The feature, which debuted in main search results last October, is being rolled out to the Shopping interface as part of an effort to standardize ad labeling across both surfaces, according to Ginny Marvin, Google's Ads Liaison.

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