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Google Ads clarifies how AI Max prioritizes broad keywords versus exact match

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News

TLDR

Google updated its AI Max documentation to clarify that broad keywords are not treated as exact match keywords when using AI Max or disabling broad match.

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Optimixed's original report on this story.

Google added guidance to its AI Max help documentation explaining how the system prioritizes keywords when broad match is disabled or when moving to AI Max, specifically clarifying that broad keywords are not treated as exact match keywords in that context.

Topics:AI & Machine Learning in SEO
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