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Google Ads Launches New Experimentation Tools for Search and AI Max Campaigns

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Product announcement

TLDR

Google Ads introduced new experimentation tools for Search and AI Max campaigns to help advertisers test budget, ROI, brand, and location settings.

Google Ads has rolled out new experimentation tools for Search and AI Max campaigns, enabling advertisers to test changes to budgets, ROI targets, brand controls, location settings, and other campaign parameters before full deployment.
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Topics:AI & Machine Learning in SEO
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