Google Ads Now Reports on AI-Generated Product Titles in Shopping Campaigns
TLDR
Google Ads now lets advertisers see which AI-generated product titles are served in Shopping campaigns and how they perform against original titles.
Optimixed Overview
Optimixed's original report on this story.
Google has rolled out a new Product Titles report in Google Ads that provides visibility into AI-generated product titles served in Shopping ads. The report displays the customized titles Google's AI creates alongside advertiser-provided originals, along with performance metrics including impressions, clicks, CTR, cost, and average CPC. This expands Google's use of AI to customize ad messaging—the platform already optimizes other copy elements—and gives advertisers a clearer view of what customers actually see rather than leaving them uncertain about how their product listings are being altered.