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Google Rolls Out Link Carousels in AI Mode for Developing Topics

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TLDR

Google is expanding link carousels—which display clickable source links—to AI Mode results for trending topics, aiming to improve click-through rates while acknowledging they remain lower than pre-AI search.

Google confirmed it is rolling out link carousels for developing and trending topics in AI Mode, a feature previously added to AI Overviews, to make results more clickable and help connect users with original coverage and multiple perspectives. Search Engine Land notes this is a step toward improving click-through rates from generative search, though publishers should expect those clicks to remain well below pre-AI baseline levels, requiring adaptation in strategy and expectations around organic search traffic.
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Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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