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ChatGPT and Perplexity Citation Patterns Differ Sharply: A 1,750-Answer Study

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TLDR

Analysis of 1,750 ChatGPT and Perplexity answers shows Perplexity cites brand sites 2.6× more often than ChatGPT on discovery prompts.

SEOFOMO News reports on research analyzing 1,750 paired answers from ChatGPT and Perplexity across 875 brand-prompt pairs covering 49 brands. On non-branded discovery prompts, Perplexity cited the tracked brand's own site in 14.3% of answers versus 5.5% for ChatGPT—a significant 2.6× difference. The study also distinguishes between citations and brand mentions, highlights how branded prompts can distort visibility measurements, and makes full methodology and answer-level data publicly available.
Read full article at SEOFOMO News
Topics:AI & Machine Learning in SEO
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