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ChatGPT Ads Manager Gets Attributed Sales Value and Sales ROAS Reporting

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TLDR

OpenAI has quietly rolled out Attributed Sales Value and Sales ROAS metrics in ChatGPT Ads Manager, signaling a retail-first prioritization.

Optimixed Overview

Optimixed's original report on this story.

OpenAI has added two new performance metrics—Attributed Sales Value and Sales ROAS—to its ChatGPT Ads Manager control center, along with product-level ad reporting, as spotted by LinkedIn users Joss Froggatt and Craig Graham. Per SERoundtable, the update arrived without formal announcement, prompting observers to question whether OpenAI is deliberately prioritizing retail advertisers or simply responding to their demands for revenue-focused reporting capabilities.

Topics:AI & Machine Learning in SEO
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