Study: AI Chatbots Talked 57.5% of AI Users Out of Making Purchases
By Eric Mandell
Optimixed.com
SEMRUSH Blog
62
Research
TLDR
Semrush surveyed 2,338 US consumers and found that 57.5% of AI users have been talked out of purchases by chatbots, and 65% have replaced some product searches with them.
Optimixed Overview
Optimixed's original report on this story.
Semrush surveyed 2,338 US consumers and found that 65% of AI users have replaced at least some product-related Google searches with chatbots. The research also revealed that 57.5% of AI users have been dissuaded from making a purchase by a chatbot recommendation, and 4 in 10 dislike chatbot-delivered ads — a finding that underscores both the shifting behavior around product discovery and the friction consumers experience with monetization approaches in AI-driven search.
Topics:AI & Machine Learning in SEO
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