10 Major Review Changes Shaping Local SEO and Reputation Management in 2026
TLDR
GatherUp rounds up 10 major review and local SEO developments from 2025—from Google's trust report to AI integration—that local marketers must prepare for in 2026.
TLDR
GatherUp rounds up 10 major review and local SEO developments from 2025—from Google's trust report to AI integration—that local marketers must prepare for in 2026.
Google has launched a reporting feature allowing users to flag owner responses to reviews for violations like profanity, harassment, discrimination, or personal information disclosure.
Google refreshed its Business Profile help documentation with updated guidance on identifying legitimate versus fraudulent calls and texts via WhatsApp and RCS.
Google is testing a blue background color for the Google Business Profile dashboard interface in Google Search, replacing the previous white background.
Google is now notifying users when their reviews don't post and offering an appeals process, rolling out globally this week.