Federal rulings in 2024 and 2025 examined Google's advertising business practices, with implications for how advertisers and SEO professionals should respond.

A new study shows social platform links appear in the majority of Google's AI-generated search results.

Google stopped displaying review rich snippets on healthcare pages, even when review schema is present.

Publishers are deploying registration walls to identify and monetize visitors as AI-powered search engines shrink referral traffic to their sites.

Google is displaying WhatsApp buttons in local search panels alongside existing call, directions, and website buttons.

Apple's latest Safari update is blocking ad-tech companies from tracking users, prompting publishers to adopt IAB Tech Lab's Trusted Server as an alternative monetization path.

Google made its SynthID watermark detector publicly available for identifying AI-generated images, video, and audio.

Analysis of documentation changes and update patterns suggests Google may be preparing a major algorithm update.

Media agencies including Dentsu's Carat are rolling out autonomous AI agents for media planning and buying, prompting discussions about safeguards against unauthorized actions.

Meta is establishing protocols to govern how its AI agents interact with e-commerce websites and data.

Google is experimenting with calendar integration functionality in AI Overviews, though the feature remains inconsistently visible across test queries.

Google Merchant Center now includes an integration hub that lets US sellers onboard to the UCP program directly from their account.

OpenAI is rolling out GPT-6 and an Intelligent UI feature in ChatGPT that allows answers to include visuals and interactive tools.