MARTECH fact-checks seven widely-repeated claims about AI's effect on search, from AI killing traditional search to LLMs replacing SEO teams, using data and case studies to separate myth from reality.

Nick Fox, Google's SVP of Knowledge & Information, told an interviewer that EU regulations forced Google to reduce search quality in ways that made him feel "terrible" and "sad."

MARTECH analyzed 60 marketing job postings to map what employers now want: AI agents and workflow automation, not just prompt expertise.

A Chrome extension experiment demonstrates that local AI models like Gemini Nano can handle certain SEO workflows without requiring cloud-based frontier models.