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Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
Google Merchant Center for Agencies now supports linking up to 1,000 client accounts, an increase from undocumented limits.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
Google has updated ad requirements for YouTube and Discover Feed placements.
Google is consolidating Travel campaigns into its standard Search campaigns format.
Google has fully rolled out generative AI performance reports in Search Console and is testing new ad features including advertiser summaries and AI dashboard tools.
Google is testing a new mobile search layout that displays advertiser names and favicons at the top of sponsored ad groups.
Google will automatically migrate all Travel campaigns to new Search campaigns for Travel starting Q3 2026, though advertisers can transition earlier.