OpenAI and Go Fish Digital discuss how ChatGPT ads and generative engine optimization work together as part of a broader AI visibility strategy.

Google is testing a new grid layout for sponsored product ads that mirrors the appearance of organic product listings rather than the traditional carousel format.

Google Ads now ties budget recommendations to advertisers' conversion forecasts, urging them to spend more to reach projected performance goals.

State attorneys general are leveraging Meta's $18 billion teen safety settlement as a template to negotiate similar restrictions on rival platforms like TikTok and YouTube.

SERoundtable reports Google is testing a redesigned Local Service Ads format with larger images and highlight boxes to increase prominence in search results.

Google updated several Google Merchant Center policy documents covering product eligibility, content standards, and prohibited categories.