Google Shifts Demand Gen VTC Optimization to Video-Only

Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.

Google Ads Uses AI to Auto-Resize Performance Max Videos

Google is deploying generative AI in Performance Max to automatically resize video ads into missing aspect ratios, with an opt-out deadline of September 4th.

Google's August 17 Smart Bidding rollout will fundamentally alter how Target CPA and Target ROAS bidding work, prompting PPC professionals to reconsider long-established strategies.

Google Ads Expands PMax Videos with Generative AI Resizing

Google is automating aspect ratio generation for Performance Max video ads using AI to fill missing creative formats.

ChatGPT Ads Rapidly Switch Between Advertisers on Load

ChatGPT users may see ads from different advertisers flickering during load, likely due to an ad server glitch.

Google Tests Oversized Review Stars in Mobile Ads

Google is experimenting with a redesigned review star display in mobile sponsored results that makes ratings more prominent.

Bing Tests Larger Images in Sponsored Search Results

Microsoft Advertising is experimenting with larger, full-block images in Bing sponsored search results.

Google Tests Blue Hyperlinks in Ad Descriptions

Google is experimenting with blue hyperlinks embedded in sponsored ad descriptions that users can click directly.

Google Tweaks Demand Gen VTC & Video Asset Optimization

Google has refined view-through conversion tracking and billing for Demand Gen campaigns with increased emphasis on video asset optimization.