84% Identity Leak: Why AI Search Can't Verify Your Business

An audit of 71 Canadian businesses found that AI search systems can verify only 16% of business identity on average, due to technical and structural gaps most businesses can fix.

Local Domains Dominate AI Search Results, Not Global Giants

Analysis of 87.6M AI search visits across 10 markets shows local and regional domains, not global brands, often lead AI search results—fundamentally reshaping competitive dynamics by market and vertical.