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Master Site Architecture for SEO, AI, and User Experience With This Five-Phase Framework

35
Product announcement

TLDR

Search Engine Land is promoting an SMX Now webinar featuring information architect Shari Thurow on building site architecture that works for SEO, users, and AI systems.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Land is hosting a July 15 webinar with Shari Thurow, co-founder of the Information Architecture Gateway, who will present a five-phase framework for site architecture that works across SEO, AI, and user experience. Drawing on decades of work with clients like Microsoft, Google Cloud, and WebMD, the session covers how architecture decisions affect taxonomy, labeling, and AI access to content—while debunking myths like the three-click rule and the notion that AI alone can design effective wireframes.

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