Microsoft Advertising Makes AI Max Available Globally for All Search Advertisers

Google is adding multi-campaign A/B testing, brand and location control support, and enhanced forecasting tools to AI Max for Search campaigns starting in September.

Google is rolling out an enhanced matching option in Customer Match to expand audience reach across publisher networks using consented user data.

Google has rolled out Ads API v25.1 with new tracking, measurement, and asset management features.

Microsoft Advertising is making AI Max globally available for Search campaigns, automating targeting, creative, and landing page optimization.