Alex Lieberman's AI Content Machine: How Morning Brew's Founder Uses Claude to Scale Writing
TLDR
Alex Lieberman walks through his Claude-powered content system that uses AI personas, voice guides, and feedback loops to eliminate writer's block and scale consistent output.
Optimixed Overview
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In an interview published by Lenny's Newsletter, Alex Lieberman, co-founder of Tenex, breaks down the AI content machine he built inside Claude—covering how he sources ideas via an "Oracle" that scans Slack and social feeds, conducts interviews with AI personas to extract specifics, runs drafts through a "Writer's Council" of scoring reviewers, and reinforces the system through feedback loops tied to a personal voice guide in Markdown. Lieberman argues that AI slop is primarily a people problem, not a model problem, and emphasizes that the hardest part of content creation is deciding what to say, not writing it.