Google Releases Ads Editor 2.13 With 17 New Features, Including AI Max for Shopping and Maps Channel Support

SERoundtable reports that Google Ads Editor version 2.13 is now available, bringing 17 new features and one deprecated feature to the free campaign management tool. Among the additions are AI Max capabilities for Shopping campaigns (achieving parity with Search and Performance Max), Maps channel support for Demand Gen placements, customer retention goal options for Performance Max, and new compliance fields for AI-generated image and video assets. The release also includes performance reporting enhancements, improved column management options, and several bidding strategy refinements.