Most go-to-market teams have deployed AI agents—and have lost sight of what they're doing

LeanData's 2026 State of AI Go-to-Market Readiness Report surveyed 157 B2B practitioners and found that while 93% of GTM teams have deployed at least one AI agent, visibility and control remain critical gaps: nearly one-third of respondents couldn't quantify their agent count, and 30% discovered actions taken without audit trails. The core problem, per the report, is that teams are automating faster than they can govern—data quality degradation (cited by 70%) and undocumented processes (37%) top the list of obstacles, creating collision risks when multiple agents act on the same prospect records. Governance remains fragmented, with 42% using cross-functional committees and 19% having no clear ownership, while 66% of operations teams report being overwhelmed by current workload and unable to allocate capacity for strategic AI planning.