Google Performance Reports Show Widespread Impression/Click Drops

Google Search Console's performance reports are showing widespread drops in impressions and clicks starting mid-August, likely due to a bug.

Anthropic Watermark Details Revealed—Plus Defeat Methods

Anthropic disclosed details about its AI text watermarking system and the methods that can bypass it.

Google Shifts Demand Gen VTC Optimization to Video-Only

Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.

Google Ads Uses AI to Auto-Resize Performance Max Videos

Google is deploying generative AI in Performance Max to automatically resize video ads into missing aspect ratios, with an opt-out deadline of September 4th.

Google's August 17 Smart Bidding rollout will fundamentally alter how Target CPA and Target ROAS bidding work, prompting PPC professionals to reconsider long-established strategies.

Google Ads Expands PMax Videos with Generative AI Resizing

Google is automating aspect ratio generation for Performance Max video ads using AI to fill missing creative formats.

ChatGPT Ads Rapidly Switch Between Advertisers on Load

ChatGPT users may see ads from different advertisers flickering during load, likely due to an ad server glitch.

YouTube Changes View Counting to Start of Playback

YouTube has shifted its view-counting methodology to register views at the moment a video starts playing, rather than after a predefined viewing threshold.

Google Tests Oversized Review Stars in Mobile Ads

Google is experimenting with a redesigned review star display in mobile sponsored results that makes ratings more prominent.

Bing Tests Larger Images in Sponsored Search Results

Microsoft Advertising is experimenting with larger, full-block images in Bing sponsored search results.

Google Tests Blue Hyperlinks in Ad Descriptions

Google is experimenting with blue hyperlinks embedded in sponsored ad descriptions that users can click directly.

Google Tweaks Demand Gen VTC & Video Asset Optimization

Google has refined view-through conversion tracking and billing for Demand Gen campaigns with increased emphasis on video asset optimization.

Google has lowered the subscriber and follower thresholds needed for brands and creators to get a dedicated search profile.

Google Search Profiles Now Let You Edit Your Handle

Google has rolled out the ability for Search Profile owners to edit their @handle directly from their profile settings.

Google Ending Euro Check Payments for AdSense in August

Google will stop issuing Euro-denominated checks to AdSense publishers after August 7, 2026.

Google Hiring Product Manager for Content Automation

Google is actively recruiting product managers focused on content automation across two U.S. offices.