GatherUp

GatherUp AmpUp 2026: AI Reputation Strategy for Local Search

GatherUp's AmpUp 2026 conference unveiled a build-manage-defend reputation strategy for the AI search era, with FTC guidance and data showing 88% of informational queries trigger AI Overviews and 70% CTR drops when they appear.

Local Search AMA: Expert Tips on GMB and Reputation

GatherUp is hosting a free local search webinar on April 23 featuring industry experts discussing Google My Business, reputation management, and agency strategies.

Google Gradually Restores Reviews & Q&A After COVID-19 Pause

GatherUp tracked Google's month-long pause of reviews and Q&A starting March 2020 and the platform's uneven, category-by-category rollout to restore them by summer.

June Local SEO Changes: GMB Updates & Review Features

GatherUp's local SEO webinar covered new GMB service hours and attributes, Google's spam problem in local listings, and review attribute expansions.

What Agentic Search Really Means for Local SEO

GatherUp breaks down competing definitions of agentic search and explains why local reputation still matters as AI agents handle more tasks for users.

10 Review Developments Reshaping Local SEO in 2026

GatherUp rounds up 10 major review and local SEO developments from 2025—from Google's trust report to AI integration—that local marketers must prepare for in 2026.