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How to Build AI Citations and Get Your Brand Referenced in AI Search Results

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Guide

TLDR

AI citation building—getting your brand mentioned in AI-generated responses—is becoming essential as ChatGPT and Gemini become discovery channels for buyer journeys.

Charlie Marchant, CEO of Exposure Ninja, walks through a three-step framework for gaining visibility in AI search on the MOZ Blog: identify the prompts your audience uses, reverse-engineer the sources already cited in AI answers to those prompts, and pitch your brand for inclusion in those cited articles. The guide emphasizes that with ChatGPT alone handling 2.5 billion daily searches and younger demographics heavily using AI to research products, AI citations represent a major emerging ranking factor that marketers need to optimize for now.
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