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Daily Search Forum Recap: Google Rankings Shift, Reviews Schema Updates, and New Ads Features

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TLDR

SERoundtable's weekly forum recap covers unconfirmed Google search ranking volatility, updated review schema guidelines, new Google Ads features, and ChatGPT Ads Manager updates.

SERoundtable's Barry Schwartz rounds up the week's major search industry developments, flagging unconfirmed ranking volatility that intensified on July 24th following server activity, alongside Google's clarified guidance prohibiting fake or incentivized reviews in structured data. The recap also documents new features rolling across Google Ads—including household income exclusions for Performance Max and updated conversion measurement documentation—plus OpenAI's expansion of ChatGPT Ads Manager with budget controls, geo-exclusions, and new product ad formats.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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