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July 21 Search Forum Recap: Local Services Ads, PMax Changes & Bing Tests

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TLDR

SERoundtable's daily recap covers Google Local Services Ads moving to the main Ads platform, PMax documentation updates, and new Bing search features.

SERoundtable's daily forum recap highlights several advertiser-facing developments: Google is transitioning Local Service Ads into the main Google Ads platform with a new Performance Max campaign type for pay-per-lead goals, while also expanding bulk linking between Google Analytics and multiple Ads accounts. Meanwhile, Bing is testing an open sitelinks button and a shopping images section in its search panel, per the recap's coverage of platform developments across the search ecosystem.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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