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A federal judge dismissed Google's DMCA anti-circumvention lawsuit against SerpApi, ruling that publicly accessible search results and snippets are not copyrighted works Google can legally protect.
Google deployed its new Gemini 3.5 Flash-Lite model in Google Search to power faster agentic search experiences and AI features.
Google is consolidating Local Services Ads into its main Google Ads platform via a new Performance Max campaign type, rolling out in phases from August 2026 through 2027.
Bing is testing an expandable sitelinks interface with an "Open" button that toggles a side panel showing domain links, a departure from traditional sitelinks display.
Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.
Google is accepting extension requests to delay the August 18, 2026 sunset of its Content API for Shopping, with businesses able to apply for delays until October 15 or December 31, 2026.
Google softened its guidance on AI label placement in image ads, moving from a specific 5.5% margin rule to vaguer language about avoiding corners.
SEO tracking tools detected ranking volatility over the July 18-19 weekend, though Google has not confirmed a new update.
Google renamed its NotebookLM user-agent from Google-NotebookLM to Google-GeminiNotebook to align with the product's rebranding to Gemini Notebook.
Bing is experimenting with a filled black magnifying glass icon instead of its previous outlined design in the search bar.