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Google Updates Merchant Center Performance Reports With Better Traffic Segmentation

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TLDR

Google is rolling out four updates to Merchant Center performance reporting starting August 24, 2026, including clearer YouTube affiliate separation and expanded product-level ad reporting.

Per SEOFOMO News, Google announced several upgrades to Merchant Center's performance reporting that take effect August 24, 2026. The changes include separating YouTube affiliate results from organic traffic, refining YouTube organic traffic definitions, expanding product-level reporting for Google Ads, and introducing new performance segmentation options—aimed at giving merchants clearer visibility into traffic sources and ad performance.
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Topics:SEO News & Algorithm Updates
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