SEO Daily News Recap for Wednesday, March 19, 2025

Organic SEO & Search News

– Meta to Maintain Reliance on Third-Party Fact Checking for Upcoming Australian Election – Meta’s Australian public policy chief is promoting the value of third-party fact-checking in the nation.
– LinkedIn Outlines How to Run Live Video Events in the App via Zoom – A potentially valuable consideration for your LinkedIn strategy.
– How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy – Laid off with no safety net, learn how to find clients, set rates, and scale your SEO consultancy.
– Bing Webmaster Tools Down For Hours – SEOs noticed issues with Bing Webmaster Tools, impacting their SEO efforts.
– Google Testing AI Overviews In Middle Of Search Results Page – Google exploring new ways to present AI Overviews in search results.

Paid Search & Platform Innovations

– Threads is Working on an Option to Replicate Your X Follows on Threads – Enhancing user experience by simplifying transition to Threads.
– WhatsApp Tests Music Sharing from Spotify in Status Updates – Meta introduces new music sharing feature on WhatsApp.
– X Secures $1 billion in New Funding Via New Equity Raise – Key investors show confidence in Elon Musk.
– Google Confirms Volatility Prior To March 2025 Core Update Was Not The Core Update – Clarification from Google on recent search engine fluctuations.
– Microsoft Tests 9 Ads On Bing Search Results Page – Microsoft experiments with ad placements on Bing.

General Digital Marketing

– What today’s consumers expect — and how marketers should respond – Addressing changing consumer expectations in marketing strategies.
– Court Rules That AI-Generated Art Does Not Qualify for Copyright Protection – Legal ruling on AI-generated art and copyright laws.
– How to integrate GEO with SEO – Blending GEO and SEO strategies for better brand recognition.
– The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume – Understanding the lifecycle of search demand for strategic advantage.
– Should You Bid on Your Own Brand in Google Ads? – A debated topic in PPC management: bidding on your own brand in Google Ads.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Meta to Maintain Reliance on Third-Party Fact Checking for Upcoming Australian Election

Meta’s Australian public policy chief is promoting the value of third-party fact-checking in the nation.

Source:
Social Media Today – Latest News


Bing Webmaster Tools Down For Hours

Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this since around 11 am ET and as of the time I posted this story, it is still down or barely loading.

Source:
Search Engine Roundtable


Daily Search Forum Recap: March 19, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google confirms the volatility we saw prior to the announcement of the March 2025 core update is unrelated to that core update. Google leaks other AI Search modes that we have not seen before, almost 50. Google is testing AI Overviews in the middle of the page. Google Search expanded health related AI Overviews, improved medical knowledge panels and launched "What People Suggest." Bing Webmaster Tools fully rolls out Copilot and also launched a compare feature in the search performance reports…

Source:
Search Engine Roundtable


Google Testing AI Overviews In Middle Of Search Results Page

Google is testing moving the AI Overviews from the top position of the search results page (also known as position zero), to the middle of the search results page. We saw Google test this with featured snippets over the years, so it makes sense Google would test this with AI Overviews.

Source:
Search Engine Roundtable


Google Confirms Volatility Prior To March 2025 Core Update Was Not The Core Update

Google has confirmed that the volatility we all saw prior to the official announcement of the Google March 2025 Core Update was not related to the March 2025 Core Update. This is something we expected Google to confirm, as I’ve asked Google this question numerous times and got the same answer each and every time.

Source:
Search Engine Roundtable


SEO Tools and Data Analysis


Bing Webmaster Tools Search Performance Reports Comparison Filters

You can now compare date ranges of data directly in the Bing Webmaster Tools Search Performance reports without having to export it to a third-party tool.

Source:
Search Engine Roundtable


Copilot Now Available For All In Bing Webmaster Tools

Microsoft has opened access to the Copilot feature within Bing Webmaster Tools. I played a lot with it when I was in the limited beta in December and it is a cool nifty feature to use, but I am not sure how critical of a feature it is.

Source:
Search Engine Roundtable


Local SEO


Local SEO


3/19/2025


How to integrate GEO with SEO

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

Source:
Search Engine Land


AI and Machine Learning in SEO


82% of Google AI Overviews citations come from deep pages: Report

Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.

Source:
Search Engine Land


Google Search Expands Health Overviews & Adds What People Suggest

Google said it is expanding its AI Overviews and Knowledge Panels to offer more medical and health related answers. Plus, those are being expanded in more counties and languages. Also, Google launched a new "What People Suggest" search feature that shows you what other people are saying on the web about those topics.

Source:
Search Engine Roundtable


Content Marketing and Strategy


The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Every keyword follows a lifecycle moving through 7 distinct phases. Understand these phases and spot emerging opportunities before your competitors do.

Source:
General SEO – SEO Blog by Ahrefs


How Deming’s 14 principles provide the foundation for Positionless Marketing

Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.

Source:
Search Engine Land


Career Development and Industry Trends


How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy

Description: Laid off with no safety net, I turned my SEO side hustle into a $1M+ freelance business. Learn how to find clients, set rates, and scale your SEO consultancy.

Source:
moz (en-US)


What today’s consumers expect — and how marketers should respond

Whether you’re building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.

Source:
Search Engine Land


The new way to build software

Inside Replit’s journey to making 2 million apps in 6 months

Source:
Kyle Poyar’s Growth Unhinged


E-commerce and Affiliate SEO


How to Beat Amazon at SEO

Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.

Source:
SEO – Practical Ecommerce


User Experience and SEO Optimization

Paid Search & Platform Innovations


Paid Search and Advertising


How to optimize for ROAS in Google Ads using LTV insights

Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.

Source:
Search Engine Land


Detailed demographics in Google Ads: Targeting with precision

Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.

Source:
Search Engine Land


Microsoft to enforce consent compliance for advertisers

This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.

Source:
Search Engine Land


Microsoft Tests 9 Ads On Bing Search Results Page

Microsoft was caught testing way too many ads on its Bing Search results page. I saw 9 ads and only two organic/free listings on the page for a query on [garage door repair].

Source:
Search Engine Roundtable


7 power moves to accelerate your PPC career

Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.

Source:
Search Engine Land


Should You Bid on Your Own Brand in Google Ads? – Screaming Frog

It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But…

Source:
Screaming Frog

Job Postings


Job Postings


3/19/2025


Sr. SEO Specialist ~ Entain ~ Remote (CAN)

Company Description We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world number one […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/19/2025


SEO Manager (Contractor) ~ SGK ~ Remote (US)

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company. POSITION SUMMARY The SEO Manager (Search Engine […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/19/2025


SEO Content Manager ~ ButterflyMX ~ Remote (US)

Description Our Mission: ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/19/2025


SEO & PPC Executive ~ Moneycorp ~ Hybrid (London, UK)

Welcome to Moneycorp We’re delighted you’re interested in being a part of Moneycorp. In the last decade, Moneycorp has transformed from a largely domestic, consumer-focused provider of foreign exchange to an end-to-end global payments ecosystem. Our 45 years of experience have given us an institutional pedigree, and our vision of eliminating friction in FX risk […]

Source:
In-house SEO jobs – SEOjobs.com

Comments are closed