SEO Daily News Recap for Wednesday, March 12, 2025

Bluesky Adds Longer Videos, DM Requests Folder

The latest feature update for the Twitter-clone app.

Source:
Social Media Today – Latest News

Daily Search Forum Recap: March 12, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google increased the negative keywords for PMax from 100 keywords to 10…

Source:
Search Engine Roundtable

Using Date published + Date updated can wreck your organic CTR

Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.

Source:
Search Engine Land

40 Essential Custom Configuration Profiles – Screaming Frog

In version 8.0 of the Screaming Frog SEO Spider, we launched custom configuration profiles. This allows you to create, and save, multiple custom configuration profiles and seamlessly switch between them when required. The very cool thing about custom configuration profiles is that they are saved within your user directory, so…

Source:
Screaming Frog

Why website content won’t boost your Google Maps keyword rankings

Blogging won’t improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.

Source:
Search Engine Land

Snapchat Launches Custom Video AI Lenses

A new, AI-powered version of Snap’s Lenses.

Source:
Social Media Today – Latest News

Meta Faces Another Lawsuit for Using Copyright-Protected Works to Train its AI Models

The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.

Source:
Social Media Today – Latest News

8 Tips to Improve Your LinkedIn Approach [Infographic]

Some handy pointers for your LinkedIn approach.

Source:
Social Media Today – Latest News

How does your landing page performance compare?

Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.

Source:
Search Engine Land

TikTok Shares Insights into How Marketers Can Tap Into Major Events

Some tips to help you boost your topical promotions.

Source:
Social Media Today – Latest News

12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers

Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!

Source:
moz (en-US)

Leverage, Not Luck: Why Most Marketers Stay Stuck

You probably deserve a promotion, but that’s rarely enough to actually get promoted. Here are four types of leverage you can use to catalyze a promotion.

Source:
General Marketing – SEO Blog by Ahrefs

Google Shopping now shows ‘Price at Checkout’

Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.

Source:
Search Engine Land

Origins of Google Shopping’s AI Vision Match

Google’s AI shopping initiatives reinforce sensible, long-standing ecommerce practices.

Source:
SEO – Practical Ecommerce

The definitive framework to find your next scalable user acquisition channel

Proven frameworks from leading growth teams at Pinterest, Meta and Descript

Source:
Kyle Poyar’s Growth Unhinged

Google Search Copy Link To Search Results Paperclip Icon

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share.

Source:
Search Engine Roundtable

Why SEO is still key to visibility on search, social, and AI platforms

No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.

Source:
Search Engine Land

How to Design Compelling Facebook and Instagram Ads That Convert [Infographic]

Some tips to consider in your Facebook and IG ad creation process.

Source:
Social Media Today – Latest News

Google Ads Editor 2.9 brings 8 new features for advertisers

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

Source:
Search Engine Land

Meta wants its advertisers to connect to Google Analytics

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.

Source:
Search Engine Land

Google upgrades Display & Video 360 for CTV advertisers

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.

Source:
Search Engine Land

Google expands Search Max beta to more accounts

Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.

Source:
Search Engine Land

Outsmarting Google Ads: Insider strategies to navigate changes like a pro

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

Source:
Search Engine Land

Should you use optimized targeting in Google Ads? A quick guide

Learn all about optimized targeting – a powerful but controversial tool that can either enhance or hinder campaign performance.

Source:
Search Engine Land

Google Ads Suggests Experiments When Dismissing Recommendations

Google Ads may now be pushing you to create an experiment ad when you dismiss the recommendations Google Ads is suggesting. So when you dismiss a recommendation, Google Ads can get feisty and push you to at least create an experiment based on that recommendation.

Source:
Search Engine Roundtable

Google Ads Editor Version 2.9: PMax Age Exclusions, Ad Previews & More

Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age exclusions in PMax campaigns, enhanced CPC deprecation, multi-tab export/import to Google Sheets, ad previews for RSA and asset groups and more.

Source:
Search Engine Roundtable

Google Ads Review Process Uses AI & Human Evaluation

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies.

Source:
Search Engine Roundtable

Google Increases Negative Keywords For Google Ads PMax Campaigns To 10,000

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.

Source:
Search Engine Roundtable

SEO Consultant (Remote EMEA) – The SEOFOMO Hub

About Shopify Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries. <a href="https://hub.seofomo.co/job/seo-consultant-remote-emea/" class="more-link">…<span class="screen-reader-text"> SEO Consultant (Remote EMEA)</span></a>

Source:
The SEOFOMO Hub

Sr. SEO Lead ~ Shopify ~ Remote (US/CAN)

About Shopify Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries. […]

Source:
In-house SEO jobs – SEOjobs.com

SEO Specialist ~ Air Apps ~ $75-90k ~ Remote (US)

About Air Apps Air Apps is a remote-first company with over 50 employees worldwide, dedicated to building products that enrich people’s lives. We develop high-quality utility and productivity apps, seamlessly combining Apple’s simplicity with innovative solutions that make life easier. Our portfolio includes top-ranked apps like Translate Now and Calculator Air, which are among the […]

Source:
In-house SEO jobs – SEOjobs.com

SEO Analyst ~ iLawyerMarketing ~ $40-50k ~ Remote (US)

Description About iLawyer Marketing: iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates Summary of Position: We are currently […]

Source:
SEO Agency Jobs – SEOjobs.com