SEO Daily News Recap for Wednesday, January 15, 2025

Microsoft Clarity launches Google Ads integration
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Daily Search Forum Recap: January 15, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said the reviews from third parties you see in European regions is done algorithmically. Google is testing using Gemini for people also search for. Bing is testing search ads with see more links. Google is testing sitelinks carousels on desktop. Google Search is testing infinite scroll for the video tab…

How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.

SEO Specialist ~ Gemini ~ $60-78k ~ Hybrid (Edina, US)
Join Our Team at Gemini: Advanced Marketing Solutions At Gemini, we believe work should be more than a job—it should be a place where you feel inspired, connected, and proud to contribute every single day. We’re not just a marketing agency; we’re a family of passionate professionals dedicated to redefining what success means for our […]

Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.

WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
All there is to know about Google’s feature enabling potential customers to initiate WhatsApp conversations directly from ads.
SEO Daily News Recaps for Tuesday, January 14, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Tuesday, January 14, 2025 SEO & Content Specialist – The SEOFOMO Hub Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships
Influencer Platforms: A New Frontier in SEO Strategy – SEO Headlines & Articles
The recent acquisition of Mavely by Later highlights an emerging trend in the SEO industry: the growing importance of influencer marketing platforms. These platforms are revolutionizing how brands manage SEO and content marketing strategies by integrating social media and influencer data to create more effective campaigns. This trend demonstrates a shift toward a more comprehensive, integrated approach to digital marketing.

The anatomy of a breakthrough “Service-as-a-Software” business
How Chargeflow’s unorthodox approach led to explosive growth

Google Search Video Tab With Infinite Scroll
In June 2024, Google dropped continuous scroll (infinite scroll) on desktop search and then mobile search. But if you click on the video tab within Google Search, continuous scroll is there.

Google Testing Sitelinks Carousels On Desktop Search
Google is testing the sitelinks carousel on the desktop search results interface. We saw this on the mobile results in December 2023 and all the way back in 2017 but now Google is testing them on desktop search.

Microsoft Bing Ads With See More Links (Sitelinks)
Microsoft is testing a new ad format where you can click "see more links" to show even more sitelinks on the search ads shown in the Bing search results. These are powered by Microsoft Advertising and seem to load even more links below the links already displayed in the search ad, in the search results.

Google Using Generative AI For People Also Search For
Google is testing using its generative AI, Gemini, for the "people also search for" section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.

Google European Third-Party Review Boxes Are Algorithmic
In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews from? You would think Google has a trusted list of sites it would pick from but John Mueller of Google said, "These things tend to be algorithmic."

SEO Manager ~ Torchbox ~ £33-45.3k ~ Remote (WW)
Remuneration package: £33,048 – £45,374 per annum, pro rata.* All salaries listed on our roles are based on UK salary bands, however if you’d like more information on the bands for your country give us a shout. A bit about Torchbox We’re the leading digital marketing agency for UK and international nonprofits. We’re proud to […]

PR & SEO Associate ~ Warrior PR ~ $25-30/hr. ~ Remote (US)
Overview: Our company is seeking a motivated and detail-oriented individual to join our team as a Public Relations and SEO Support Specialist. This flexible remote position plays a crucial role in enhancing the online visibility and brand reputation of our organization through effective communication strategies and search engine optimization. Key Responsibilities: Develop and implement PR […]

SEO Manager ~ Pace ~ $71.8-135.7k ~ Remote (US)
ABOUT PACE Pace is a leading integrated marketing agency & digital storytelling powerhouse. We specialize in brand storytelling and deliver results by continually creating better customer experiences for our clients. We connect the dots across an integrated marketing ecosystem using our six key service areas: strategy, creative, media, social, technology, and analytics. Our financial institution, […]

PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.

Optimize your PPC campaigns with AI
Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions.

Search Central Live is returning to Brazil in 2025 | Google Search Central Blog | Google for Developers
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Why Do We Need Zero Click Marketing? – SparkToro
You’ve heard of zero click marketing — and yes, you definitely heard it here first. We’re talking about creating standalone value in the platforms where
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