SEO Daily News Recap for Wednesday, February 5, 2025
listen to our podcast version of todays SEO Daily News Recap by Optimixed.com:

Data Streaming for AI – Andrew Sellers (Head of Technology Strategy, Confluent)
Watch now | This episode is for whomever is interested in data workloads for AI particularly event streaming and how those will be used in

OpenAI drops sign in requirement for ChatGPT search
You no longer need to sign up or have an account to use OpenAI’s search feature.

Google AI Overviews Comparison Mode
Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.

More AI innovations coming to Search – Google’s Q4 2024 earnings call – Marie Haynes
Google’s latest earnings call was all about AI. We will see them appear for more queries. Project Mariner and Project Astra are going to change how we interact with computers. And Search is going to change significantly over the next year.

SEO Executive ~ GenderGP ~ £32k ~ Remote (UK)
🌟 Join Our Team as an SEO Executive! 🌟 Are you a passionate and data-driven SEO expert who thrives on elevating brands through smart strategies, engaging content, and impactful partnerships? We’re looking for a skilled SEO Executive to take on an exciting role that spans multiple brands, each with a unique story to tell and […]

SEO Manager ~ TRACTIAN ~ Remote (US)
Marketing at TRACTIAN TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to […]

Sr. Link Builder ~ CryptoX Ads ~ $1.2-2k/mo. (USD) ~ Remote (WW)
Job Title: Senior Link Builder (SEO Strategy & Process Implementation)Company: CryptoX Ads Location: Remote (or specify location if applicable) Employment Type: Full-Time About CryptoX Ads: At CryptoX Ads, we specialize in performance marketing and SEO for the rapidly evolving cryptocurrency and blockchain industries. Our mission is to drive growth and visibility for our clients by […]

SEO Specialist ~ Terrayn ~ $50-70k ~ Remote (US)
At Terrayn, we’re not your average digital marketing agency. We’re a passionate team of cannabis enthusiasts, tech geeks, and marketing masterminds dedicated to making a real impact in the cannabis industry. We’re growing fast, and we want you to be part of our journey! If you’re an SEO pro with a love for cannabis and […]

Mentorship in SEO: How to learn, grow, and build your network
SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.

Sr. SEO Specialist ~ North Star Network ~ €60k+ ~ Remote (WW)
North Star Network is a media group operating in the international gaming and sports sector. To strengthen our SEO team, we’re looking for a passionate Senior SEO specialist to join us! You’ll be joining a passionate SEO team of 16 people, based in Lille, Paris and remote. THE ROLE: You will be responsible for ensuring that […]

Your complete guide to board rooms
A guest post by CJ Gustafson of Mostly metrics

Google AI Overviews now with detailed shopping comparisons
Google Search will provide a very detailed comparison of two products within its AI Overviews.

Top 6 B2B paid media platforms: Where and how to advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.

How to use Video View campaigns effectively in Google Ads
Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.

Google Ads simplifies conversion tracking with new tag manager feature
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Alphabet Google Ad Revenue Up Again, Hitting $72.5 Billion
Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B. Search revenue specifically was up 12.5% to $54 billion.

Microsoft Advertising Performance Max & Feature Updates
Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.

Google sees ad potential in Gemini AI
Google’s Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.
SEO Daily News Recaps for Tuesday, February 4, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Tuesday, February 4, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: Yahoo Search AI Features Powered By Microsoft Copilot Or OpenAI Ever since we began seeing the new Yahoo Search AI features and AI Chat, we’ve been asking if they were powered by their

Google Search Ranking Volatility February 4th & 5th
I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching down in the past 24-hours or so. The weird thing is that the tools are not really showing much of a spike in volatility but the chatter seems incredibly high.

Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Daily Search Forum Recap: February 5, 2025
Here is a recap of what happened in the search forums today…

Report: Google AI Overviews Are Hurting Click Through Rates
The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI Overviews seem to be hurting the click-through rates in a big way.

Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
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