SEO Daily News Recap for Wednesday, February 26, 2025

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel you can flip through for more links.

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Most of us default to Return on Investment (ROI) for measuring marketing success. It’s the tried-and-true metric that quantifies financial returns. Money

This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google Business Profile of that business.

Make sure you opt out, if you do not want to pay for booking link leads – because Google has opted you in.

Version 19 adds new access and controls to software developers and those who integrate with the API.

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was "very limited and was not widespread."

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

Building an ABM engine to generate $12 in pipeline per $1 spent

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Local Service Ads opts advertisers into booking links, by default, and then charges them for those leads. Google is doing more work to make crawling more efficient. Bing is testing a new UI for links in the Copilot answers. Bing is testing underlined and bolded sponsored results…

SEO Daily News Recap for Tuesday, February 25, 2025 Google Testing AI-Generated Answer Results Open By Default Google is testing opening the normally closed/collapsed AI Answer box. Meaning, normally you need to manually tap to expand the answer, here Google is testing opening these boxes by default, without you needing to click expand. AI and

SEO is more than just growth. Here’s how it helps safeguard your traffic and prevent organic decline before it starts.

As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.

Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to "figure out how to crawl even less, and have fewer bytes on wire." Gary updated us saying "there’s lots more in works" for this but implies some improvements have already been made.

The top search engines, classified by category.