SEO Daily News Recap for Wednesday, February 26, 2025

Microsoft Bing Testing New Links UI For Copilot AI Answers
Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel you can flip through for more links.

SEO Analyst ~ Golden Hippo ~ $61-81.4k ~ Hybrid (Woodland Hills, US)
Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate […]

SEO Manager/Link-Builder ~ GOAT ~ Remote (US/UK)
Our Values Willing to Learn — This industry moves fast and we like curious people. It’s ok to say “I don’t know” and that is the start to any improvement. Structured — We believe in the power of process and repeatable, organized work. We write clear, ongoing documentation and have clear project management. Does the […]

SEO Analyst ~ BisectHosting ~ Remote (WW)
Description Location: 100% Remote US Applicants: MUST reside in Arizona, Idaho, Indiana, Michigan, New York, Ohio, or Pennsylvania International Applicants: Eligible from Europe, Canada, Australia, and New Zealand Company Overview BisectHosting is a leading innovator in the gaming hosting industry, dedicated to delivering high-performance hosting solutions tailored for player-owned gaming servers. Our commitment to exceptional […]

SEO Strategist ~ Go Fish Digital ~ Remote (US)
Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs. As an SEO Strategist, you will be responsible for developing and executing data-driven SEO strategies that align with our clients’ key performance indicators (KPIs). You will own the SEO strategy from inception to execution, continuously evaluating performance and […]

SEO & SEM Manager ~ HealthMark ~ $80-85k ~ Remote (US)
Salary Range: $80,000.00 To $85,000.00 Annually POSITION OVERVIEW: We are seeking a highly skilled SEO & SEM Marketing Manager to join our fun, fast-paced, and growing marketing team! In this role, you will drive our digital marketing strategy, improve our search engine presence, and generate high-quality leads. This role will also be responsible for optimizing […]

ROI vs. VOI: Smart Marketers Look Beyond the Numbers – SparkToro
Most of us default to Return on Investment (ROI) for measuring marketing success. It’s the tried-and-true metric that quantifies financial returns. Money

The future of ecommerce search: Insights from 200+ retailers
This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.

Google Local Service Ads Opts Advertisers Into Booking Links
Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google Business Profile of that business.

Google Local Service Ads now uses your booking links from Business Profiles
Make sure you opt out, if you do not want to pay for booking link leads – because Google has opted you in.

Google Ads API v19 just released with new features
Version 19 adds new access and controls to software developers and those who integrate with the API.

Google Ads Sitelinks Creation Page Bug
Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was "very limited and was not widespread."

5 LinkedIn Ads mistakes that could be hurting your campaigns
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

Google Ads brand settings: What you need to know about inclusion & exclusion
Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

A very tactical guide to ABM in 90 days
Building an ABM engine to generate $12 in pipeline per $1 spent

Microsoft Bing Testing Underlined & Bold Sponsored Results
A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.

Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.

Daily Search Forum Recap: February 26, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Local Service Ads opts advertisers into booking links, by default, and then charges them for those leads. Google is doing more work to make crawling more efficient. Bing is testing a new UI for links in the Copilot answers. Bing is testing underlined and bolded sponsored results…

SEO Daily News Recaps for Tuesday, February 25, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Tuesday, February 25, 2025 Google Testing AI-Generated Answer Results Open By Default Google is testing opening the normally closed/collapsed AI Answer box. Meaning, normally you need to manually tap to expand the answer, here Google is testing opening these boxes by default, without you needing to click expand. AI and

Why SEO is your best defense against declining organic traffic
SEO is more than just growth. Here’s how it helps safeguard your traffic and prevent organic decline before it starts.

Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro — Next Level
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.

When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.

Google Says There Is A Lot More Work To Do To Make Crawling More Efficient
Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to "figure out how to crawl even less, and have fewer bytes on wire." Gary updated us saying "there’s lots more in works" for this but implies some improvements have already been made.

16 Top Search Engines in 2025 (Including Google Alternatives)
The top search engines, classified by category.
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