SEO Daily News Recap for Tuesday, January 21, 2025

This is not a drill: SMX Advanced is returning to in-person in 2025
You asked. We listened. The ultimate training experience for expert search marketers is back IRL.

New Google Ads feature spotted: Asset history
Google Ads’ new ‘Used since’ column for assets gives advertisers historical context by revealing when creative elements were implemented.

Make 2025 the year your video creative shines
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.

Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

Sr. SEO Copywriter ~ Helium 10 ~ Remote (US)
About Us: We’re Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We’re experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We’re shaping the future for Amazon sellers and […]

I Reviewed the Best AI Image Generators for 2025
Dig into the strengths and weaknesses of Adobe Firefly, Midjourney, ChatGPT / DALL-E 3, Canva Magic Media, and Google Gemini for Workspaces.

Daily Search Forum Recap: January 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bing is now hiding its search results when you search for Google in Bing. Google Ads Pmax report shows private search term data. Google AI Overviews now has translations. Google said work count makes little sense. Bing is testing adaptive zoom.
Search Engine Roundtable Stories:
Microsoft Bing Now Hiding Google Search Results
Recently, we saw Microsoft tricking searchers into thinking they were searching in Google and not on Bing…

Sr. SEO/CRO Strategist ~ Orbit Media Studios ~ $75-90k ~ Remote (US)
Who you are: Orbit Media Studios is seeking a Senior SEO/CRO Strategist. Supported by a centralized process library, Strategists originate, collaborate, and communicate the vision when optimizing websites at Orbit. They’re versatile: constantly switching between technical and creative, ranking and converting. Your role places you in collaboration with a “squad” of three others: Project Manager, […]

The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.

Evolving SEO for 2025: What needs to change
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.

SEO Specialist (Contract) ~ Horizontal Digital ~ Remote (US)
Description At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic […]
SEO Daily News Recaps for Monday, January 20, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Monday, January 20, 2025 Google introduces ‘Source’ column in Performance Max search terms insights Google’s new PMax ‘Source’ column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization. Uncategorized 20-01-2025 Google Ads Search Max – new match type spotted The new feature combines Search Term Matching and

What’s in your stack: The state of tech tools in 2025
The products people love, hate, and can’t live without today

Bing Search Adaptive Zoom Setting
Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don’t see any changes. So I am missing something here.

Google Says Word-Count Itself Makes So Little Sense
Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, "This is also why word-count itself makes so little sense."

Google AI Overviews With Translation
Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default.

Google Ads Performance Max Reports With Private Search Term Category
In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.

Microsoft Bing Now Hides Google Search Results
Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing.

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.

How to optimize PPC forms and follow-ups for lead gen in 2025
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.

The Local vs. Ecommerce SEO Puzzle
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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