SEO Daily News Recap for Tuesday, February 4, 2025

listen to our podcast version of todays SEO Daily News Recap by Optimixed.com:

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Yahoo Search AI Features Powered By Microsoft Copilot Or OpenAI

Ever since we began seeing the new Yahoo Search AI features and AI Chat, we’ve been asking if they were powered by their own AI, by maybe OpenAI or maybe Microsoft Copilot. Well, it seems there is evidence that these features are powered by Microsoft Copilot.

AI and Machine Learning in SEO
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Google Tests Writing Popular Products Descriptions With AI

Google is now testing using generative AI to write descriptions within the popular products section in Google Search. We’ve seen this with knowledge panels, local listings and many other parts of Google Search but I don’t think I’ve seen it for the popular products section.

AI and Machine Learning in SEO
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Google’s Updated Search Quality Rater Guidelines Mentions Generative AI

As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term “generative AI” to the quality raters guidelines for the first time, and it is listed 14 times.

AI and Machine Learning in SEO
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ChatGPT growing as a traffic referrer, reshaping search behavior: Report

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.

AI and Machine Learning in SEO
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SEO Director ~ Constant Contact ~ $137.2-171.5k ~ Remote (US)

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping […]

Career Development and Industry Trends
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Sr. SEO Strategist/Account Manager ~ PureSEM ~ $70-100k (CAD) ~ Remote (CAN)

PureSEM is a search engine marketing technology and services company specializing in driving inbound marketing-generated sales pipeline for high-growth B2B SaaS companies. We provide full-service Search Engine Optimization (SEO) and content advisory, Paid Search (PPC) strategy and management, full-funnel tracking and reporting, along with in-depth analysis and recommendations to help our clients achieve their revenue […]

Career Development and Industry Trends
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SEO Specialist ~ Grand Canyon Education ~ Remote (US)

Come Grow With Us Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and […]

Career Development and Industry Trends
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Head of SEO ~ Leadtech ~ Remote (WW)

ABOUT US At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration. We specialize in delivering user-centric experiences across web and mobile platforms, where people […]

Career Development and Industry Trends
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Audience Research: The Complete Guide for Marketers in 2025 – SparkToro

We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be

Content Marketing and Strategy
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Announcing the greatest product bundle ever: Get a year free of Granola, Notion, Superhuman, Linear, and Perplexity with an annual subscription

New perk and new price for paid subscribers of Lenny’s Newsletter

E-commerce and Affiliate SEO
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Google Ads Book A Tagging Appointment

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.

Paid Search and Advertising
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How AI makes paid search audits faster and better

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Paid Search and Advertising
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Google Ads updates Dating & Companionship Ads policy

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.

Paid Search and Advertising
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Daily Search Forum Recap: February 4, 2025

Here is a recap of what happened in the search forums today…

SEO Daily News and Algorithm Updates
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SEO Daily News Recaps for Monday, February 3, 2025 – SEO Headlines & Articles

SEO Daily News Recap for Monday, February 3, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: Google To Test Using AI To Generate Background Images For Your Shopping Ads Google is sending emails to some advertisers letting them know that they can opt out of a test,

SEO Daily News and Algorithm Updates
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Avinash Kaushik shares secret sauce for measuring Super Bowl ads

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

SEO Daily News and Algorithm Updates
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Ziff Davis’s Study Reveals That LLMs Favor High DA Websites

Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

SEO Tools and Data Analysis
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Google Analytics simplifies cost data import

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.

SEO Tools and Data Analysis
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The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for AI-powered tools.

SEO Tools and Data Analysis
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Google Says Embedded Resources Are Cached For A While

If you embed resources on your pages, those embedded resources can be cached longer than other parts of the page in Google Search.

Technical SEO

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